Global Mobile Commerce: Strategies, Implementation, and Case Studies

ISBN-13: 9781599045580 / Angielski / Twarda / 2007 / 432 str.

John Day

Opis

In the age of wireless technology, mobile devices have accelerated the pace and effectiveness of business transactions to an unprecedented level. Global Mobile Commerce: Strategies, Implementation and Case Studies provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. Comprehensively collecting theory, research, and practice, Global Mobile Commerce: Strategies, Implementation and Case Studies will prove to be a valuable reference to drive the current and future activities of academic researchers and practitioners alike, and a must-have addition to library collections.