Global Companies, Local Innovations: Why the Engineering Aspects of Innovation Making Require Co-Location. Yasuyuki Motoyama

ISBN-13: 9781138271401 / Angielski / Miękka / 2016 / 180 str.

Yasuyuki Motoyama

Opis

Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales, through case studies of produce development by three global players: Toyota, Sony, and Canon. Providing an in-depth investigation of the engineering and technical aspects of innovation making, this book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing.

Spis treści

Chapter 1 Introduction; Chapter 2 In Search of Answers to Being Global and Local; Chapter 3 Sony’s Vaio 505; Chapter 4 Toyota’s Prius; Chapter 5 Canon’s Bubble Jet Printer BJ-10v; Chapter 6 Innovation and Geography;

O autorze

Yasuyuki Motoyama is a senior Scholar in Research and Policy and with Kauffman Labs for Enterprise Creation at the Ewing Marion Kauffman Foundation.