Global Companies, Local Innovations: Why the Engineering Aspects of Innovation Making Require Co-Location

ISBN-13: 9781409421467 / Angielski / Twarda / 2012 / 180 str.

Yasuyuki Motoyama

Opis

Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon. The microdynamic approach of the book allows an in-depth investigation of the engineering and technical aspects of innovation making. The book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing. In order to manage these three natures of innovation, firms have to plan, ironically, for unplanned situations and to collocate knowledge, people, and resources.

Spis treści

Chapter 1 Introduction; Chapter 2 In Search of Answers to Being Global and Local; Chapter 3 Sony’s Vaio 505; Chapter 4 Toyota’s Prius; Chapter 5 Canon’s Bubble Jet Printer BJ-10v; Chapter 6 Innovation and Geography;

O autorze

Yasuyuki Motoyama is a senior Scholar in Research and Policy and with Kauffman Labs for Enterprise Creation at the Ewing Marion Kauffman Foundation.