Global Communication

ISBN-13: 9781119522188 / Angielski / Miękka / 2019 / 328 str.

Thomas L. McPhail; Steven Phipps

Spis treści

Notes on Contributors viPreface viiAcknowledgments xAbout the Companion Website xi1 Global Communication: Background 12 Development Research Traditions and Global Communication 313 The Message: Role of International Organizations 474 The Medium: Global Technologies and Organizations 675 Web-Based and Digital Media 816 US Multimedia Conglomerates 1027 Media Stakeholders Outside the United States 1308 European Media 1559 The Global Music Industry 17010 CNN: International Role, Impact, and Global Competitors 18511 The Role of Global News Agencies and Sources 20912 Arab Media and the Al Jazeera Effect 223Lawrence Pintak13 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia 235Junhao Hong14 The Role of Global Advertising 26015 Summary and Conclusions 273Select Bibliography 290Index 298

O autorze

Thomas L. McPhail, PhD, is a writer and an international media critic, and has served for over a decade on the Canadian National Commission for UNESCO. He is the author of Development Communication (Wiley Blackwell, 2009). Steven Phipps, PhD, teaches Media Studies at the University of Missouri, St. Louis. His published research has focused largely on historical and legal aspects of the media