Global Challenges of Digital Transformation of Markets

ISBN-13: 9781536197549

Elena de la Poza

Opis

As rapid changes are brought on by technologies and by the challenges facing humanity, existing businesses consistently update and reinvent. This book tackles the challenges of adopting and reinventing business models due to the digital transformation in logistics and supply chain management, digitization of trade networks and global markets, with a primary focus on business processes, marketing transformation and human resources management.