Global Business Strategy: Asian Perspective

ISBN-13: 9789814273190 / Angielski / Twarda / 2010 / 348 str.

Hwy-Chang Moon

Opis

Given the rise of Asia in the global economy, it is important to understand the uniqueness of Asian business. This book introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. It deals with the theory and, practice. It also offers real-life case studies and examples.