Global Business Strategy

ISBN-13: 9781861523525 / Angielski / Miękka / 1996 / 366 str.

Robin John

Opis

Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.