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Global Business: Positioning Ventures Ahead
ISBN-13: 9780415801942 / Angielski / Twarda / 2010 / 254 str.
Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternatives for going global--from exporting and licensing to distributorships and joint ventures. They illustrate how to present, promote, and price products and services to appeal to multiple world markets and how to strike back when world competitors move into one's territory. Each chapter concludes with "Food for Thought" questions that challenge the reader to think more deeply about entry into the global market, as well as further readings and online resources that provide useful references for continuing investigation. Global Business: Positioning Ventures Ahead equips readers with the skills to ride out the risks and reap the rewards of world-class engagement.
Global Marketing: The New Realities alerts every business to the window of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing overseas. The book demonstrates how to strike back when world competitors move into oneâs territory trying to shrink oneâs markets. It also explains all the strategic alternatives for going global â from exporting and licensing to distributorships and joint ventures. The authors illustrate how to present, promote, and price products and services to appeal to multiple world markets. Finally, Global Marketing: The New Realities equips readers to ride out the risks and reap the rewards of world-class entrepreneurship.
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