Global Business: Competitiveness and Sustainability

ISBN-13: 9781138551794 / Angielski / Twarda / 2017 / 262 str.

Mr G. Jason Goddard

Opis

This book is designed to be a short primer that introduces students to the primary functional differences that a multinational corporation must consider when conducting business in foreign markets. The book is designed for an 8 week module introductory international business course, or for the general reader requiring information for the differences of conducting business internationally.

O autorze

Riad A. Ajami is currently Professor of International Management and Global Strategy at the Raj Soin College of Business at Wright State University, USA. Professor Ajami is the Editor-in-Chief of the Journal of Asia-Pacific Business and Editor-in-Chief of the Haworth International Business Press Series in Asia-Pacific Business. He has appeared on national television and radio, including, among others, Nightline, the PBS News Hour, NBC News, CNN, National Public Radio and CBS Radio.

G. Jason Goddard is Vice President at Wells Fargo Bank, where he has been a commercial lender for over 20 years. He obtained his MBA from the University of North Carolina at Greensboro, USA. Mr. Goddard is currently Adjunct Professor at Wake Forest University and UNC-Greensboro, and is the Associate Editor of the Journal of Asia-Pacific Business, where he has authored numerous articles. Mr. Goddard teaches the investment real estate course at Wake Forest University, USA, and has taught international business and international finance at UNCG and in Ludwigshafen Germany at the University of Applied Sciences.