Global Business

ISBN-13: 9780884157533 / Angielski / Twarda / 1999 / 362 str.

J.D. Lawrence E. Koslow; Robert H. Scarlett; Robert H. Scarlett

Opis

In today's world, more and more businesses are taking steps toward globalization, and companies must work to remain competitive. 'Global Business' will help every business professional understand how all the components fit together to create a truly global business. This quick-reference guide organizes an avalanche of information into 308 easily understood concepts that address many important issues, including how to: * determine your readiness for global expansion * gain upper management commitment to your international plan * import under customs laws * recognize scams and fraudulent transactions * introduce products into new markets * select employees for overseas assignments * manage international legal affairs * improve distributor performance * maintain a franchise relationship Other subjects include tips on how to do business in various countries and how to deal with regulations and guidelines specific to each nation. 'Global Business' is a must-read for understanding the advantages and pitfalls of expanding a business to a worldwide level.

Spis treści

Overview; Developing an international plan; Cross-cultural awareness; Economic integration; Importing; Exporting; Transporting goods internationally; Planning international operations; International financial management; International tax planning; Marketing and sales; International human resources; Risk management and corporate security; International legal management; Market entry strategies: global business without leaving home; Market entry strategies: direct marketing from the home country; Market entry strategies: selling through international agents and distributors; International franchising; Technology licensing; Determining what to licence; Managing licensees; Protecting intellectual property; International alliances: non-equality; International alliances: equity; Major issues in forming an IEJV; Establishing direct operations abroad; Acquiring a local company; Relationships with subsidiaries; Family business considerations; Capitalizing on international trends; International negotiations; International ethics.

O autorze

Robert H. Scarlett