ISBN-13: 9780749483609 / Angielski / Miękka / 2019 / 328 str.
ISBN-13: 9780749483609 / Angielski / Miękka / 2019 / 328 str.
Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.