Global Aspects of Reputation and Strategic Management

ISBN-13: 9781787543140 / Angielski / Twarda / 2019 / 288 str.

Canada) David Deephouse (University of Alberta; USA) Naomi Gardberg (City University of New York; USA) William Newburry (Florida International University

Opis

Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.