Get Social: Social Media Strategy and Tactics for Leaders

ISBN-13: 9780749482558 / Angielski / Miękka / 2018 / 256 str.

Michelle Carvill

Opis

Understand why social media is an important discipline for leaders to engage with and master, and learn how to do it well.

Recenzje

"In this meticulously and extremely well-written book, Michelle covers the most important and hitherto totally forgotten part of digital transformation - getting real buy-in and understanding from the C-suite. As a modern business handbook, it covers exactly what even the most technophobic executive needs in order to become a true digital leader. I'll be sure to give a copy of this to all my clients!" David Taylor, Founder, DNAsix®, author and digital management consultant

Spis treści

• • Chapter - 00: Introduction: Not sure if this book is for you?;
  • Chapter - 01: Leading a business in a socially connected world;
  • Chapter - 02: The social landscape;
  • Chapter - 03: The leader's social toolkit;
  • Chapter - 04: Content;
  • Chapter - 05: Your personal social media strategy;
  • Chapter - 06: The social business;
  • Chapter - 07: 90-day plan;
  • Chapter - 08: Learning from others;

O autorze

Michelle Carvill is Founder of Carvill Creative - a social media marketing agency founded in 2002 whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on Online Marketing Communication and Social Media Strategies and leads a team delivering practical social media planning and daily management.
She also works with different training organisations developing and delivering training courses around social media, digital marketing, content creation, blogging and online business, both in the UK and overseas, for businesses like PwC, LinkedIn, Air Products and the Association of Corporate Counsels.