ISBN-13: 9781633310735 / Angielski / Miękka / 2024 / 225 str.
International business needs to begin taking geopolitical risks and opportunities much more seriously. A paradigm shift is now underway— the first of its kind since the late 1980s— that will likely separate the wheat from the chaff among companies across the globe for several decades. To ‘ be the wheat,’ companies will need to professionalize efforts to incorporate geopolitical realities into all aspects of their business. That can be done— but while most companies are presently haphazard in their approach, confused about both how to analyze the world as it evolves and how to operationalize that analysis, others are figuring how to play changes to their advantage. To get there, executives need to be systematic, strategic, and savvy. Companies need to engage in education efforts from the board to the operational level, and then put that shared understanding of political risk into action. Each company will have a different set of priorities to develop its geostrategy and strengthen its ability to manage political risks in a more strategic way. This book provides useful step-by-step recommendations for how executives should consider putting geostrategy into practice at their company.