Generation Z: A Century in the Making

ISBN-13: 9781138337312 / Angielski / Twarda / 2018 / 322 str.

Corey Seemiller; Meghan Grace

Opis

Drawing from studies with higher education research institutions, market research firms, and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists and employers sorely need - and is a fascinating read for anyone interested in the sociology of generations.

Spis treści

Introduction  Understanding generations  1. Who Came Before Z  2. Reflection on a Century  3. Who is Generation Z?  Navigating the Digital and Physical World  4. Technology  5. Communication  6. Entertainment  7. Money  Relationships  8. Family  9. Friends and Peers  10. Romance  Mind, Body, and Spirit  11. Physical Well-being  12. Mental Health  13. Risky Behaviors  14. Religion and Spirituality  Life and Career Preparation  15. Education  16. Learning  17. Career Aspirations  18. In the Workplace  Making a Difference  Societal Concerns  20. Politics  21. Civic Engagement and Social Change  22. The Future and Legacy of Generation Z