Gender and Political Marketing in the United States and the 2016 Presidential Election: An Analysis of Why She Lost

ISBN-13: 9781137601704 / Angielski / Twarda / 2018 / 183 str.

Minita Sanghvi

Spis treści

1. Gender in Political Marketing in United States.- 2. Issues Facing Women in Politics in United States.- 3. Gender and Intersectionality in Political Marketing.- 4. Gender in 2016 US Presidential Election.- 5. The Path Forward.

O autorze

Minita Sanghvi is Assistant Professor in the Management and Business Department at Skidmore College, USA, where she teaches marketing, gender and politics. Her work has been published in the Journal of Marketing Management and the Advances in Consumer Research.