Gender Equality and Nation Branding in the Nordic Region

ISBN-13: 9780367861353 / Angielski / Twarda / 2021 / 216 str.

Eirinn Larsen; Sigrun Marie Moss; Inger Skjelsbæk

Opis

This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses critically investigate how and to what extent gender equality serves nation-branding in the Nordic region.

Spis treści

Foreword  Introduction  1. ‘The Gender-progressive Nordics’: A Matter of History  2. Variations on Shared Themes: Branding the Nordics as Gender-equal  3. Applying the Brand or Not? Challenges of Nordicity and Gender Equality in Scandinavian Diplomacy  4. Keeping Sweden on Top: Rape and Legal Innovation as Nation-branding  5. Trouble in Paradise? Icelandic Gender-equality Imaginaries, National Rebranding and International Reification  6. Protecting the Brand? The Hesitant Incorporation of Gender Equality in the Peace Nation  7. A Useful Tool? Images of the Nordics in Swiss Quota Debates  8. Silenced at the Border: Norwegian Gender-equality Policies in National Branding  9. Not So Exceptional After All? Nordic Gender Equality and Controversies Linked to the Convention on the Elimination of All Forms of Discrimination Against Women  10. Creating Gender Exceptionalism: The Role of Global Indexes  Afterword: Gendering the Brand?