ISBN-13: 9781780641959 / Angielski / Miękka / 2013 / 268 str.
Garden visitation has been a tourism motivator for many years and can now be enjoyed in many different forms. Private garden visiting, historical garden tourism, urban gardens, and a myriad of festivals, shows and events all allow the green-fingered enthusiast to appreciate the natural world. This book traces the history of garden visitation and examines tourist motivations to visit gardens. Useful for garden managers and tourism students as well as casual readers, it also examines management and marketing of gardens for tourism purposes, before concluding with a detailed look at the form and tourism-based role of gardens in the future.
Key Points
-Visiting gardens is one of the most popular tourism activities today, around the world.
-Broad coverage of the field, including the history of garden visitation, tourist motivations, management and marketing of gardens for tourism purposes, and the future form and tourism based role of gardens.
-Discusses private garden visiting, historical garden tourism, urban gardens, and garden festivals, shows and events.
-Author is an internationally renowned expert in this field of tourism.