Gamification in Sales & Support

ISBN-13: 9781502856029 / Angielski / Miękka / 2014 / 104 str.

Mario Herger

Opis

Research shows when people are engaged they are more productive. That's why gamification has caught on in the corporate world. The clever combination of fields such as game design, psychology, motivation theory, neurophysiology, and behaviorism has been scientifically shown to improve engagement and compliance. While sales contests and other game elements have been used in the past for sales and contact centers, gamification is a much more sophisticated and comprehensive solution. The examples in this book will inspire you to better engage your agents and customers. Gamification in Sales and Support highlights several dozen examples of how organizations like yours are using gamification for engaging internal and external communities, encouraging knowledge sharing, and crowdsourcing innovation with gamified systems. A list of technologies and solutions providers will help you to start implementing your own gamification solutions.

Zawartość książki może nie spełniać oczekiwań – reklamacje nie obejmują treści, która mogła nie być redakcyjnie ani merytorycznie opracowana.