Gamification Marketing For Dummies

ISBN-13: 9781119663973 / Angielski / Miękka / 2020 / 304 str.

Zarrar Chishti

Spis treści

Introduction 1Part 1: Introducing Gamification Marketing 5Chapter 1: Gamifying Your Marketing Strategy 7Chapter 2: Getting to Know Gamification Models 17Part 2: Beginning Your Gamification Marketing Quest 35Chapter 3: Identifying Your Target Audience 37Chapter 4: Increasing Engagement in Your Campaign 51Chapter 5: Budgeting Your Development 69Chapter 6: Getting to Know the Technology 83Part 3: Executing Your Gamification Plan 105Chapter 7: Making Your Game a Reality 107Chapter 8: Selecting the Right Components 121Chapter 9: Launching and Promoting Your Game 141Part 4: Monitoring Real-Time Events and Data after You Go Live 165Chapter 10: Capturing All the Data 167Chapter 11: Analyzing and Applying Data 185Chapter 12: Avoiding Data Overload 201Part 5: Preparing for Your Next Gamification Quest 213Chapter 13: Failing Up: Learning from Your First Quest 215Chapter 14: Relaunching Your Gamification Marketing Campaign 227Part 6: The Part of Tens 241Chapter 15: Ten Best Gamification Marketing Examples 243Chapter 16: Ten Common Gamification Marketing Mistakes 251Chapter 17: Ten Benefits to Gamifying Your Marketing 261Index 269

O autorze

Zarrar Chishti is a software and games development consultant who has developed and marketed more than 500 games for companies all across the globe. As CEO of Tentacle Solutions, he consults with teams around the world to develop gamification options.