Games for Business and Economics

ISBN-13: 9780471230717 / Angielski / Miękka / 2003 / 464 str.

Roy Gardner

Opis

Whether you're a veteran in the business game or have just sat down to play, this book will teach you the importance of rules and how to use them to your advantage. Here you can learn the basic strategies for being competitive in a variety of situations, from the blackjack table to the boardroom table. Pull up a chair and prepare to solve gaming problems as they relate to the business and economic environments today.

Spis treści

Preface.

About the Author.

PART ONE: BASIC GAME THEORY.

An Introduction to Games and Their Theory.

Games of Chance.

Nash Equilibrium for Two–Person Games.

Mixed Strategies and Mixed Strategy Nash Equilibrium.

n–Person Games in Normal Form.

Noncooperative Market Games In Normal Form.

PART TWO: GAMES WITH SEQUENTIAL STRUCTURE.

Credibility and Subgame Perfect Equilibrium.

Repeated Games.

Evolutionary Stability and Bounded Rationality.

PART THREE: GAMES WITH IMPERFECT INFORMATION.

Signaling, Screening, and Sequential Equilibrium.

Games Between A Principal and an Agent.

Auctions.

PART FOUR: GAMES INVOLVING BARGAINING.

Two–Person Bargains.

n–Persons Bargaining and the Core.

PART FIVE: GAMES, MARKETING, AND POLITICS.

Two–Sided Markets And Matching Games.

Voting Games.

Index.

O autorze

Roy Gardner was born in Peoria, Illinois and graduated summa cum laude from Bradley University. He served as an artillery officer in the U.S. Arm–Bielefeld, Mannheim, AmsterdamVietnam, winning a Bronze Star. He earned his Ph.D in economics from Cornell University in 1975. He has been at Indiana University since 1983, and holds the title of Chancellors′ Professor Economics. He is also Senior Fellow of the Center for European Integration Studies, Bonn, Germany., spoils system
Dr. Gardner specializes in the theory of games and economic behavior. He has applied game theory to such topics as class struggles, draft resistance, alliance formation, monetary union, and corruptions of his research has been on human dimensions of global environmental change, which has received over a dozen years of national Science Foundation support. Much of his research appears in this book. Prior to coming to Indiana, Dr. Gardner was on the faculties of Iowa State and Northwestern. He participated in the first U.S.–France Exchange of Scientists (1979–80) to the Center for Mathematical Economic Planning (CEPREMAP) in Paris, and was an Alexander von Humboldt Fellow at the University of Bonn (1985–86). He has also been a research fellow at the universities of , the Institute for Advanced Studies (Vienna) and the National University of Ukraine (KYIV). He has served on the National Research council, Panel for Social and Behavioral Sconces (1989–92), is a member of eight professional societies, and serves as referee or consultant to thirty–six scientific journals, eighth publishers, and four national science foundations.

Blurb

Can you really make money playing the lottery?

How do companies make larger profits after cutting their television advertisements?

Why are financial reports like a game of five–card draw?

Whether you′re a veteran in the business game or have just sat down to play, this book will teach you the importance of rules and how to use them to your advantage. Here you can learn the basic strategies for being competitive in a variety of situations, from the blackjack table to the boardroom table. Pull up a chair and prepare to solve gaming problems as they relate to the business and economic environments today.

Features:

• Reduced coverage of calculus makes content accessible to a larger audience without sacrificing essential subject matter.
• Topics now include examples from popular media events such as the Enron scandal and the film A Beautiful Mind.
• Additional coverage on chance in games involves a tour of the gaming and entertainment industry in the United States.
• Engaging content development teaches theories through the use of creative examples before they are taught as models and applications.

About Roy Gardner:

As the author or contributor to more than 50 journal articles and a dozen books, Roy Gardner specializes in game theory and its applications to economic and politicallife. The science foundations of the United States, France, and Germany, the Swedish Ministry of Foreign Aid, and the Eurasia Foundation have funded his research, and he has also served on the National research Council Panels for Economics and the History and Philosophy of Science.