Gaining and Sustaining Competitive Advantage: Pearson New International Edition

ISBN-13: 9781292021454 / Angielski / Miękka / 2013 / 512 str.

Jay Barney

Opis

For courses in Graduate Strategic Management. Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.