Future of Tourism in Asia

ISBN-13: 9789811616716 / Angielski / Miękka / 2022 / 312 str.

Anukrati Sharma; Azizul Hassan

Opis

This book offers a meticulous overview of the future of tourism in Asian countries. This book provides new dimensions to the tourism research and tourism industry as it is concerned with the future vision of tourism in Asia.

The main purpose of the book is to envision the outcomes both positive and negative from the tourism industry to prepare our future generations. This book expands on the concept that tourism is not sedentary and is ever changing rapidly. A unique feature of the book is that it brings into limelight the unexplored places of Asia as well as a growth of low-cost tourism in Asia

This book discusses how Asia can enjoy the competitive advantage in future. Also, whether the future outlook is bright or dark for the tourism sector in the Asia region. This book highlights the unexplored themes of tourism in Asia such as Over-tourism, Sports Tourism, Baby Boomers and Seenger Tourism, Literary Tourism, Experiential Tourism, Psychographic Segmentation of Future Tourists. The chapters have been authored by experts in their respective fields. This book allows readers to explore how different Asian countries might best serve tourism products in the future.

Spis treści

Part 1: Concept and Debates.-  Chatper 1. Tourism in Asia: The Troubled History, Demanding Present and Prospective Future (Gupta).- Chapter 2. Third Tourism, delusion to reality: Future of Destination Branding (Ray).- Part 2: The Context.- Chapter 3. Old is Gold: Looking back to Traditions, Languages and Arts (Chandra).- Chapter 4. Eco tourism or Green washing? A Study on the Link between Green Practices and Behavioral Intention of Eco Tourists (Abeyratne).- Chapter 5. Economies involving Bangladesh and India (Chowdhury).- Part 3: Cases.- Chapter 6. Sriniketan: The Future Cultural Destination of India (Sinha).- Chapter 7. Tourism in Bangladesh: A Future Outlook (Islam).- Chapter 8. Future Outlook of Gaming Tourism in Vietnam-Local Residents’ Perspectives (Lee).- Chapter 9. The Application of SERVQUAL Model on Detecting Satisfaction and Behavioral Intention of Eco Tourists: A Study of Sri Lankan Eco Resorts (Arachchi).- Chapter 10. The Effect of Tourism Growth on Local Economic Development: A Conceptual Review of Vietnam Context (Mbukanma).- Part 4: Marketing and Technologies.- Chapter 11. Emotional Branding for Tourist Destinations for the Future: A Review of ICT Tools (Rathore).- Chapter 12.  Understanding Psychographics in Tourism- A Tool for Segmenting Tourists (Agarwal).- Chapter 13. Social Media Marketing of Family Tourism in the Future (Hassan).- Part 5: Challenges.- Chapter 14. Overtourism: Striking a balance between Delimiting and Managing Tourism Growth in Asia (Kainthola).- Chapter 15. Challenges and future of Tourism Research in China: From the Prolificacy to the Tourism Indiscipline (Maximiliano).- Part 6: Emerging Trends.- Chapter 16. A New Favourite for Tourists: Halal Tourism in Future (Pamukcu).- Chapter 17.  Sustainable Transport and Mobility for Future Tourism: A Futuristic Outlook for India (Kulshreshtha).- Part 7: The Way Ahead.- Chapter 18. Introspecting the New Normalities of the Post-Covid-19 Era in the Asian Tourism Industry (Thomas).- Chapter 20. Conclusion (Sharma).

 

O autorze

Dr Anukrati Sharma is currently an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. She has edited and authored several books and has attended a number of national and international conferences, presenting over 45 papers. She has been invited to talks, lectures and panel discussions by different universities. Dr Sharma handles training sessions at the Rajasthan Police Academy, Jaipur, India. Her special interest areas are tourism, tourism marketing, strategic management and international business management.

​Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He earned his PhD in eTourism from the United Kingdom. His main areas of research are: technology-supported marketing in tourism; innovative marketing dynamics; destination branding in tourism; cultural heritage tourism; heritage interpretation; and sustainable management/marketing alternatives for cultural heritage industries. Hassan authored over 100 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International and Emerald Group Publishing Limited. Hassan is a regular reviewer of Tourism Management, Journal of Hospitality and Tourism Management, Tourism Analysis, the International Journal of Human Resource Management, Journal of Ecotourism, Journal of Business Research, eReview of Tourism Research (eRTR), International Interdisciplinary Business-Economics Advancement Journal and International Journal of Tourism Cities.