Future of Tourism Marketing

ISBN-13: 9781032008387 / Miękka / 2023 / 118 str.

Opis

This book aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. It will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era.

Spis treści

Preface: Future of Tourism Marketing

Seongseop (Sam) Kim and Dan Wang

1. Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model

Somang Min, Kevin Kam Fung So and Miyoung Jeong

2. Marketing robot services in hospitality and tourism: the role of anthropomorphism

Jamie Murphy, Ulrike Gretzel and Juho Pesonen

3. Classifying technological innovation attributes for hotels: an application of the Kano model

Chun-Fang Chiang, Wen-Yu Chen and Chia-Yuan Hsu

4. The view from above: the relevance of shared aerial drone videos for destination marketing

Uglješa Stankov, James Kennell, Alastair M. Morrison and Miroslav D. Vujičić

5. Using tracking technology to improve marketing: insights from a historic town in Tasmania, Australia

Bob Mckercher, Anne Hardy and Jagannath Aryal

6. Consequences of psychological benefits of using eco-friendly services in the context of drone food delivery services

Jinsoo Hwang, Sun-Bai Cho and Woohyoung Kim

7. Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination

Carlos Flavián, Sergio Ibáñez-Sánchez and Carlos Orús

8. Tourists as Mobile Gamers: Gamification for Tourism Marketing

Feifei Xu, Feng Tian, Dimitrios Buhalis, Jessica Weber and Hongmei Zhang

O autorze

Seongseop (Sam) Kim is Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University. He is a prolific author in the field of tourism and hospitality and is on the editorial board of multiple international journals.

Dan Wang is Associate Professor at the School of Hotel and Tourism Management, the Hong Kong Polytechnic University. She is interested in the impact of information technology on tourist’s behaviour and organizational changes from the sociological and management lens.