Future of Nonprofits

ISBN-13: 9780470913352 / Angielski / Twarda / 2011 / 272 str.

David J Neff

Opis

Ever heard of an internal entrepreneur? You might know the type. They're kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades.

So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal entrepreneurs and innovation and doesn't shut it down?

The book "The Future of Nonprofits: Thrive and Innovate in the Digital Age" helps organizations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today. Designed for nonprofit employees on all levels, the book will become a go to handbook for those interested in adapting in the modern world, not looking to be left behind.

The Future of Nonprofits helps organizations capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative "internal entrepreneurs" that will grow revenue and drive their mission.

• Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization
• Provides nonprofits a look at the future of fundraising and communications trends into 2016
• Case studies highlight successes and failures
• Highlights the power and strength of Social Media
• Hightlights how to hire, train, manage and inspire "internal entrepreneurial" employees
• Features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future

This game-changing book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue.

Spis treści

Acknowledgements.

Introduction.

Part I Definitions and Strategies.

Chapter 1 Innovate, or Die.

Chapter 2 What Is Innovation?

Chapter 3 Innovation as Your Strategy for Success.

Chapter 4 What Is Driving Your Innovation? Technology, Society, and Innovation.

Part II The Three Pillars of Innovation.

Chapter 5 Awareness.

Chapter 6 Structure: Into the Belly of the Beast.

Chapter 7 Staffing: The Right People, the Right Skills, and the Right Roles.

Part III Implementation and Future Considerations.

Chapter 8 Starting Your Innovation Projects: Managing Innovation at Your Organization.

Chapter 9 The Future of Fundraising: New Money from New Donors in New Ways.

Chapter 10 The Future of Communications.

Chapter 11 In Conclusion.

Appendices.

Appendix 1 Sample of Job Descriptions.

Appendix 2 Organization Innovation Index Quiz.

Appendix 3 Are You Looking to the Future?

The Future of Nonprofits: The Comic Book.

Index.

O autorze

David J. Neff is the creator and CEO of Lights. Camera. Help., the world′s first nonprofit organization dedicated to encouraging other cause–driven organizations to use film and video to tell their stories. A blogger and consultant, he is the current President of the Social Media Club Austin and the COO of the social giving start–up HelpAttack! He was the 2009 American Marketing Association Nonprofit Social Media Marketer of the Year and was named one of the top twenty social media people in Texas for 2009 by the Austin American–Statesman.

Randal C. Moss pioneered the use of Virtual Worlds for raising revenue, driving brand recognition, and managing relationships for nonprofit organizations. He was a national presenter for the American Marketing Association from 2006 2008 and a four–time presenter at the South by Southwest Interactive Conference. Randal is involved in the Cincinnati Social Media Club and is Social Media lead for TEDxCincy. He has consulted with Johnson & Johnson and the State Department, and testified to the U.S. Congress on digital media marketing. Randal is currently the Social Media and Digital Marketing Manager at MWV.

Blurb

Praise for The Future of Nonprofits

"The creaky wheels of the nonprofit industry are about to get the grease they need! The Future of Nonprofits combines twenty–first century innovations (social media, alternative currencies, digital channels) with enduring success strategies of the best nonprofits (hiring killer talent, structuring smart). Moreover, David and Randal lay out a formula for organizational innovation the Holy Grail of the nonprofit world. This is¿the playbook every nonprofit soldier needs to make it in the Digital Age." Beth Kanter, coauthor of The Networked Nonprofit

"The Future of Nonprofits is a must–read for anyone looking to go beyond the status quo and instigate sustainable change in an organization. Moss and Neff translate decades of hard–earned experience into an action–oriented book. The rapid rate of change brought on by digital technology has rendered the word ′innovation′ a broadly defined cliché. The Future of Nonprofits reclaims meaning for this word." Kevin Dugan, Director of Marketing, Empower MediaMarketing

"If you work in nonprofits, I believe that this is the book that will eventually be sitting atop your desk highlighted, underlined, and dog–eared. Fostering workplace innovation and creativity is a lofty goal that all of us in the nonprofit world desire, but few of us know the secret formula to achieve. The Future of Nonprofits provides that formula, and I′m excited to put it to use to help Best Friends achieve our mission of No More Homeless Pets." Gregory Castle, CEO, Best Friends Animal Society

Sharing their decades of experience, nonprofit game–changers David J. Neff and Randal C. Moss help readers revitalize the nonprofit workplace. In the Digital Age, the ability to "future cast" trends is of utmost importance, and staffing, workplace systems, and tech tools can make or break a nonprofit′s success. By showing readers how to foster workplace innovation, identify and encourage internal entrepreneurship, and radically make–over their fundraising methods, this book gives readers the keys to the nonprofit they′ve always wanted.

The Future of Nonprofits covers:

• How to create a culture of innovation

• In–depth profiles of nonprofit thought leaders

• Case studies from organizations using social media in unique ways to raise money and forward their mission

• A complementary website (www.thefutureofnonprofits.com) that includes a blog, new case studies, a members′ club, and more, along with a groundbreaking graphic novel

Written for volunteers, staff partners, board members, fundraisers, and everyone in between, The Future of Nonprofits shows nonprofits of all sizes how to create an inventive and flexible culture. Among today′s fast–changing social, economic, technology, and media shifts, nonprofit professionals no longer have to worry about being left behind this book leads them confidently into the future.