Future Shop: How New Technologies Will Change the Way We Shop and What We Buy

ISBN-13: 9780595503636 / Angielski / Miękka / 2008 / 348 str.

Jim Snider; PH.D. Terra Ziporyn

Opis

"Some day, consumer information sources like those envisaged by Snider and Ziporyn will materialize. The more this book is read, the sooner it will happen." -F.M. Scherer, Professor of Business and Government, Harvard University For hundreds of years the marketplace has been growing more complex and more confusing for consumers to navigate. Published in 1992, long before the Internet became a household world. "Future Shop" argued that new information technologies, combined with innovative public policies, could help consumers overcome that confusion. A prescient manifesto of the coming revolution in e-commerce, "Future Shop"'s vision of consumer empowerment still resonates today.