Future Directions of Strategic Communication

ISBN-13: 9780367272302 / Angielski / Twarda / 2019 / 186 str.

Howard Nothhaft; Kelly Page Werder; Dejan Verčič

Opis

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21^st century. This book was originally published as a special issue of the International Journal of Strategic Communication.

Spis treści

Introduction  Part I: The Emergence of a Paradigm  1. Strategic Communication as an Emerging Interdisciplinary Paradigm  2. Strategic Communication: Reflections on an Elusive Concept  Part II: The Conceptual Foundations of Strategic Communication 3. Communication Theory: An Underrated Pillar on Which Strategic Communication Rests  4. Strategic Communication and Emergence: A Dual Narrative Framework  5. A Multidimensional Network Approach to Strategic Communication  6. Evolutionary Psychology: A Framework for Strategic Communication Research  Part III: Expanding the Body of Knowledge 7. Alignment: Explicating a Key Concept in Strategic Communication  8. Expanding the Scope of Strategic Communication: Towards a Holistic Understanding of Organizational Complexity  9. Expanding Evaluation to Progress Strategic Communication: Beyond Message Tracking to Open Listening  Part IV: Future Directions of Strategic Communication 10. Strategic Communication: Defining the Field and its Contribution to Research and Practice