Furniture Marketing: Product, Price, and Promotional Policies of Manufacturers

ISBN-13: 9780807868614 / Angielski / Miękka / 2011 / 240 str.

Kenneth R. Davis

Opis

The author presents a comprehensive picture of the furniture manufacturer's marketing policies and the framework of the industry out of which marketing policies evolve. He thoroughly investigates and critically analyzes the existing marketing policies of the industry and furnishes data on the industry's profitability.

Originally published in 1957.

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