Furniture Marketing: From Product Development to Distribution

ISBN-13: 9781501355745 / Angielski / Miękka / 2019 / 464 str.

Richard R. Bennington

Spis treści

Chapter 1: Furniture Marketing: An Overview Chapter 2: Upholstered Furniture Chapter 3: Case Goods Chapter 4: Other Residential Furniture Products Chapter 5: Furniture Design Chapter 6: Product Development Chapter 7: The Furniture Manufacturing Process Chapter 8: Marketing Through Segmentation, Targeting and Positioning Chapter 9: Marketing Research and Information Systems Chapter 10: The Ultimate Consumer Market Chapter 11: Pricing Methods and Practices Chapter 12: Personal Furniture Selling Chapter 13: Advertising Chapter 14: Sales Promotion and Public Relations Chapter 15: Marketing Channels for Home Furnishings Chapter 16: Furniture Retailing Chapter 17: Furniture Wholesaling Chapter 18: Wholesale Furniture Markets Chapter 19: Physical Distribution and Inventory Management Chapter 20: International Furniture Marketing Chapter 21: Contract Furniture Marketing NEW TO THIS EDITION: -Two boxed features in each chapter with readings written expressly for the text or from furniture industry trade publications such as Home Furnishings News, InFurniture, Furniture Today and Upholstery Design and Management -Chapter that describes how to market residential furniture through segmentation, targeting and positioning -Chapter that outlines the channels of distribution for home furnishings -New and updated photos and illustrations -Instructor's Guide includes course outlines, teaching tips, discussion topics, assignments, additional sources of information, test questions and term projects.