Fundraising with Businesses

ISBN-13: 9781118615461 / Angielski / Twarda / 2013 / 304 str.

Joe Waters

Opis

40 proven strategies for raising big money with businesses There's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships. Presenting forty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for-profit relationships to begin a new era of doing good and well.

• Presents new and improved fundraising strategies for raising money from businesses--from in-store register promotions and shopping fundraisers to online workplace giving solutions and digital campaigns involving popular social networking sites.
• Written by an experienced fundraiser and renowned blogger and speaker on business giving.
• Features case examples of successful nonprofit/corporate partnerships that will be regularly updated via a link with the online pin board Pinterest.

The fundraising potential of working with businesses is greater than ever. Read Fundraising with Businesses and discover the tools to turn existing and new business relationships into successful--and lucrative--partnerships.

Spis treści

Preface ix

Acknowledgments xix

1 Percentage–of–Sales Fundraiser 1

2 Register Fundraiser 7

3 Donation Box Fundraiser 13

4 Hashtag Fundraiser 19

5 Shopping Fundraiser 27

6 Action–Triggered Fundraiser 33

7 Pin–to–Give Fundraiser 39

8 Text–to–Give Fundraiser 45

9 Cash Donation 53

10 Product Donation 59

11 Company Giveaway Fundraiser 67

12 New Hire Fundraiser 73

13 Cause Product Fundraiser 77

14 Office Pool Fundraiser 83

15 Pinup Fundraiser 91

16 Facebook Likes Fundraiser 101

17 Check–in to Give Fundraiser 107

18 Payroll Deduction 113

19 Sports Team Fundraiser 119

20 Scan–to–Give Fundraiser 127

21 Shop–Walk Fundraiser 135

22 Collection Drive 141

23 Trade Show Fundraiser 147

24 Dress–Down/Up Fundraiser 153

25 Movie Theater Fundraiser 159

26 Facebook Contest Fundraiser 165

27 Donate–Profits Day Fundraiser 171

28 Buy One Give One Fundraiser 177

29 Matching Gifts 183

30 Round–up Fundraiser 191

31 In–Store Fundraiser 197

32 Halopreneurs 203

33 Signature Cause Product Fundraiser 211

34 Launch Fundraiser 217

35 Building Fundraiser 223

36 Dollars for Doers 229

37 Special Occasion Fundraiser 235

38 Coupon Book Fundraiser 243

39 Watch–to–Give Fundraiser 247

40 Business–to–Business Fundraiser 253

41 Fundraising with Businesses: Seven Steps to Success 259

About the Author 271

Index 273

O autorze

JOE WATERS has been working at the intersection of business, philanthropy, and marketing for twenty years. He writes one of the web′s leading fundraising blogs, Selfishgiving.com. He′s the author of Cause Marketing For Dummies.

Blurb

PRAISE FOR FUNDRAISING WITH BUSINESSES

"Joe Waters has been preparing his whole life to write this book. He has worked at the intersection of business and philanthropy for many years and knows the challenges and opportunities. This is the guidebook for fundraisers who want new and innovative ways to raise money with businesses. It′s easy to follow and has excellent and usable examples. The book′s ties to Pinterest will keep it fresh with new ideas. I just love it and you will too!"
Carol Cone, Global Practice Chair, Business + Social Purpose, Edelman

"Leave it to Joe Waters to produce the ultimate idea book for nonprofits seeking actionable ideas for raising cold hard cash with business partners. Written with Joe′s signature sense of humor and no–nonsense approach, Fundraising with Businesses is a winner. Can′t wait to feature it in the Cause Marketing Forum bookstore."
David Hessekiel, President, Cause Marketing Forum; coauthor of Good Works!

"Joe Waters is the person we all look to for sound advice and great ideas. In Fundraising with Businesses, he pulls back his creative curtain and unveils a wealth of proven, profitable strategies. Take this book and change the financial success of your nonprofit organization."
Bruce Burtch, cause pioneer and author, Win–Win for the Greater Good

"Joe Waters′ latest book is crammed with practical ideas and tips that any nonprofit (large or small) can and should use to connect with the business community. Each chapter in Waters′ book is a literary high–energy bar loaded with the right ingredients, easy to digest and fun to read. From cover to cover, Fundraising with Businesses is a winner!"
Curt Weeden, founder, New Strategies Forum and author of Smart Giving Is Good Business

"Joe cuts through the clutter to help nonprofits raise more money from businesses. If you′re a small nonprofit looking for new ways to raise money with businesses, this book is a must–read. Joe spent nearly 20 years in the trenches and can lead you to success. He′s raised millions of dollars and recruited hundreds of corporate partners. This is a tell–all book that every nonprofit should read."
Joanna McDonald, coauthor, Cause Marketing For Dummies; Director, Cause Marketing, Boston Medical Center

"Insightful, smart and innovative. A must–read for anyone who works in the world of cause marketing!"
Jessie Sherrer, Senior Manager, Share Our Strength