Fundraising at Public Regional Universities: Under the Radar, Below the Fold

ISBN-13: 9783031454806 / Angielski

William J. Broussard

Spis treści

Chapter 1. Athletic Fundraising at an NCAA Division I Public Regional Institution

Chapter 2. Using Fundraising to Brand a Public Regional Liberal Arts College

Chapter 3. Raising Money for Emergency Student Needs

Chapter 4. Major Gift Fundraising at a Public HBCU

Chapter 5. Raising Money to Promote Undergraduate Research  

Chapter 6. New Frontiers for Public Regional University Fundraising

O autorze

William J. Broussard is Vice Chancellor of University Advancement at the University of Wisconsin-Stevens Point, USA. He has authored over 150 book chapters, essays, articles, and reviews and served as an award-winning fundraising and intercollegiate athletics executive and professor of English, literature, and journalism for 24 years. 

Blurb

This book examines fundraising engagement and the university advancement and development professionals who make it happen at public regional universities in the United States. These institutions are disproportionately under-resourced by state and federal subsidies, and private fundraising has become increasingly relied upon by students attending these institutions while the actual fundraising departments remain understaffed, overworked, and struggling to capture the imaginations of private donors and corporate and family foundations. The book focuses on how advancement professionals at these institutions across the nation have overcome the aforementioned challenges to attain support for their universities unchanging missions in these ever-changing times—to educate a critical mass of United States’ future citizens, workforce, and leaders while providing a socioeconomic ladder to its most vulnerable students.  

William J. Broussard is Vice Chancellor of University Advancement at the University of Wisconsin-Stevens Point, USA. He has authored over 150 book chapters, essays, articles, and reviews and served as an award-winning fundraising and intercollegiate athletics executive and professor of English, literature, and journalism for 24 years.