Functional Aesthetics for Data Visualization

ISBN-13: 9781119810087 / Angielski / Miękka / 2022

Bridget (Versalytix) Cogley

Recenzje

"Straight away, you can tell this is a labour of love - the enthusiasm and validity with which the authors describe elements from the three elements of theory, academia and practice really shine through. With backgrounds covering all three of these areas, it makes for a complete publication, full of examples not just from practical situations as a practitioner, but from theory - focusing in particular on theory of presentation, psychology, conversation and cognition. All things which influence creation of functional and aesthetic dashboards, most of which, like me, you probably hadn't considered in requisite depth until now..."--Neil Richards, four time Tableau Visionary and Director of Editorial for Viz For Social Good

Spis treści

Acknowledgments ixAbout the Authors xiAbout the Technical Editor xiiForeword by Pat Hanrahan xiiiIntroduction xvPart A: Perception 1Chapter 1: The Science Behind Perception 3Seeing and Understanding Imagery 3Color Cognition 6Saccade and Directed Attention 10The Notion of Space and Spatial Cognition 11Diagramming the World 13Summary 20Chapter 2: Perception in Charts 21Visualization and Task 23Chart as an Informational Unit 24Unboxing Functional Aesthetics in the Physical World 27Recursive Proportions 28The Digitized Space: Creating Experiences on the Screen 31Summary 34Chapter 3: Charts in Use 35The First Charts 36Standardizing Visualization 40The Shifting Role of Data Visualization 43Maturity within the Profession 49Summary 56Part B: Semantics 57Chapter 4: Coming to Terms 59Statistical Graphics Are Inherently Abstract 60Flattening the Curve 63Toward Meaningful Depictions 65Situating with Semiotics 68Summary 69Chapter 5: Vagueness and Ambiguity 71How Tall Is Tall? 71Spicy or Hot--What'sthe Difference? 76Clarification, Repair, and Refinement 78Iconicity of Representation 80The Art of Chart 82Summary 85Chapter 6: Data Literacy 87Navigating Data Literacy 89The Impact of Writing 90Data Orality 92Changing Exposition Styles 96Data Literacy Democratization 97Summary 99Chapter 7: Data Preparation 101Hairy Dates 102Common Transformations 103Clarity in Conversation 107Shaping for Intent 109Prepping for the Future 110Data Enrichment 113Summary 115Chapter 8: Scaling It Down 117Generalization 118Natural Sizes 119Fat Fingers and Small Screens 120Color as a Function of Size 123Thumbnails and Visual Summaries 124Summary 128Chapter 9: Cohesive Data Messages 129Cohesion in Designing Visualizations 131Analytical Conversation 144Summary 152Chapter 10: Text and Charts 153Medium Being the Message 154Types of Text 155Balancing Text with Charts 161Chart and Text Agreement 163Text in Analytical Conversation 166Making Data More Accessible 168Text for Supporting Reading Fluency 170Summary 171Part C: Intent 173Chapter 11: Defining and Framing 175Analytical Intent 176Register 178Repair and Refinement 179Pragmatics 181Practicing Intent 182Summary 185Chapter 12: Visual Communication 187Do What I Mean, Not What I Say 189Register in Charts 192Registers in Composition 194Mood and Metaphor 197Beyond Language Communication 197Expansion and Contraction 200Summary 201Chapter 13: Scaffolds 203Visualization Scaffolding 206Scaffolding Data Discovery 210Scaffolding Natural Language Recommendations 213Analytical Conversation to Repair and Refine 217Summary 221Chapter 14: Balancing Emphasis 223Individual Choices 224Collective Choices 225Correcting Common Problems 228View Snapping 232Summary 238Chapter 15: Mode 239Navigate Like a Local 241Revisiting Analytical Chatbots 247Video Killed the Radio Star 249Beyond the Desktop 251Future Forward 255Summary 257Part D: Putting It All Together 259Chapter 16: Bringing Everything Together 261Addressing the Paper Towel Problem 263Crafting Recipes for Functional Aesthetics 267Summary 286Chapter 17: Close 287Data in Everything and Everywhere 288New Tools and New Experiences 295Sign-off 297Technical Glossary 299Index 305

O autorze

VIDYA SETLUR, PhD, is the head of Tableau Research. She earned her doctorate in Computer Graphics in 2005 at Northwestern University. Her expertise is in natural language processing and computer graphics, and she seeks to develop new algorithms and user interfaces that enhance communication and understanding.BRIDGET COGLEY is the Chief Visualization Officer at Versalytix and is a Tableau Hall of Fame Visionary. As an American Sign Language interpreter turned analyst, her practice incorporates semantics to draw meaning in her designs. She focuses on innovative use cases in data visualization.