Frugal Innovation and the New Product Development Process: Insights from Indonesia

ISBN-13: 9780367029319 / Angielski / Twarda / 2019 / 270 str.

Stephanie B. M. Cadeddu; Jerome D. Donovan; Cheree Topple

Opis

This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

Spis treści

1. Base-of-the-pyramid markets and the need for frugal innovation  2. Critical reflections on the state of innovation research  3. Mapping the NPDP for frugal innovation  4. Prime Cookstoves: cooking with frugal innovation  5. Tirta Indonesia Mandiri Foundation: drinking with frugal innovation  6. The NPDP for frugal innovation