ISBN-13: 9780367029319 / Angielski / Twarda / 2019 / 270 str.
ISBN-13: 9780367029319 / Angielski / Twarda / 2019 / 270 str.
This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.