Frugal Innovation

ISBN-13: 9781138316218 / Angielski / Miękka / 2019 / 126 str.

Vanessa Ratten

Opis

This book discusses the growing use and importance of frugal innovation in society. Frugal innovation looks at innovating in a cost-efficient manner by taking into account available resources. It presents successful cases of companies that have innovated frugally, making the book an engaging read for anyone who is interested to learn more.

Spis treści

1. Frugal innovation: an overview 2. Theoretical frameworks 3. Features and benefits 4. Types of frugal innovation 5. Entrepreneurship 6. Value creation in frugal innovation 7. Design process of frugal innovation 8. Responsible innovation 9. Social action 10. Frugal innovation: future trends and directions
Index

O autorze

Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia.