From TV to OTT: Impacts on the TV Industry in Hong Kong

ISBN-13: 9786202302753 / Angielski / Miękka / 2017 / 152 str.

Ko David; Chan Vanessa; Mok Jane

Opis

OTT is a new media to replace traditional TV industry. What happens to Hong Kong Market? Does neflix's development will have an impact to the daily life of Hong Kong Citizen? We need to understand the business model in an academic framework and that will enhance our media students or consumers to start a new chapter in TV industry. We are living in a global village and our distance becomes closer and closer, new technology will create a significant impact that we cannot escape but we must face it in a reality. That is no longer be a myth. The co-authors of the book are: Yuman Chau, Gypsy Chan, Yoyo Lau, Jane Mok, Vanessa Chan.

O autorze

David received his DBA from The Hong Kong Polytechnic University. He has a M.Sc. degree in International Business, a BBA degree from the Chinese University of Hong Kong, and has a MBA degree from The Hong Kong Baptist University. He is an expert in Global Marketing Strategy for Media Industry.