From Moonshine to Madison Avenue

ISBN-13: 9780879727390 / Angielski

Howell

Opis

Howell (cultural history, Michigan State U.) describes the features, activity, and impact of the annual 32-race, 10-month stock car competition. He focuses on the role of corporate sponsors in transforming the sport from an amateur pastime to a big-money media event. Paper edition (unseen), $21.95.