From Followers to Leaders: Managing Technology and Innovation

ISBN-13: 9780415251761 / Angielski / Miękka / 2002 / 240 str.

Naushad Forbes; David Wield; Nuashad Forbes

Opis

This textbook is the result of ten years of teaching international technology management to managers and engineers (at Stanford University) and managing technology in a successful medium-sized firm in India. If one's firm is not IBM or Intel or Hewlett Packard or Glaxo or Microsoft, and has no expectation of pushing forward the frontiers of industrial knowledge, there is surprisingly little experience to draw on. This book expects to fill that gap. It argues that succeeding as a follower-firm requires learning from many experiences and avoiding simplistic how-to approaches that prescribe one best practice. It argues that there are many leading edges and that they appear in the most unlikely places. The book contains major case studies from many different firms in 12 countries in five continents, in industry segments as diverse as pharmaceuticals, software, garments, beer and steel. They show that successful experiences can arise anywhere in the world.

Spis treści

Preface 1. Beneath the surface 2. Innovation success in follower-firms 3. Changing policies for science and technology: government and markets 4. Innovation on the shopfloor - a new wave 5. From process to product and proprietary 6. Managing R&D in technology-followers 7. Design leadership for technology-followers 8. Building a culture for innovation 9. Followers to leaders.

O autorze

Naushad Forbes is Director of Forbes Marshall, India's leading Energy Conservation and Control Instrumentation firm, and Consulting Professor at Stanford University in the Program in Science, Technology and Society. David Wield is Professor of Innovation and Development at The Open University, and Co-Director of its International Development Centre. He recently directed its Centre for Technology Strategy and chaired its Development Policy and Practice unit.