From Faceless to Legendary for Bars, Cafes & Restaurants: The Ultimate Insider's Guide to Intellectual Property

ISBN-13: 9781511457323 / Angielski / Miękka / 2015 / 130 str.

Andrei Mincov

Opis

FROM FACELESS TO LEGENDARY for Bars, Cafes & Restaurants is a must-read for decision-makers in the restaurant industry. Whether you are just planning to start your first one-location pizzeria or already running a successful network of restaurants, this book is for you if you are in the business of creating wonderful experiences and long-lasting memories by serving food and drinks to your guests. In this book, Andrei Mincov, the bestselling author of The Ultimate Insider's Guide to Intellectual Property, reveals plain-English need-to-know's and actionable tips that will help you build and maintain your competitive advantage by protecting your brand through trademarks, protecting your content through copyright, and protecting your recipes through trade secrets. Simply put, if you want your business to be successful, you must read this book