From Corporate Security to Commercial Force: A Business Leader's Guide to Security Economics

ISBN-13: 9780128051498 / Angielski / Miękka / 2017 / 240 str.

Marko Cabric

Opis

From Corporate Security to Commercial Force: A Business Leader's Guide to Security Economics addresses important issues, such as understanding security related costs, the financial advantages of security, running an efficient security organization, and measuring the impact of incidents and losses. The book guides readers in identifying, understanding, quantifying, and measuring the direct and economic benefits of security for a business, its processes, products, and consequently, profits. It quantifies the security function and explains the never-before analyzed tangible advantages of security for core business processes. Topics go far beyond simply proving that security is an expense for a company by providing business leaders and sales and marketing professionals with actual tools that can be used for advertising products, improving core services, generating sales, and increasing profits.

• Highlights and offers insight on issues such as the role of security in advertising and its actual marketing appeal and sales potential
• Features tools that can be implemented by readers in order to improve key business processes
• Offers advice for improving key business processes, improving the reputation of the company, the marketing appeal of products, (or services) and helping to increase sales

Spis treści

1. Commercial Security Challenges: A Historical Perspective 2. Security and Economics: A Global Perspective3. The Alliance between Business and Security: The Power of Diversity4. Asset Protection: Direct Benefits of Security5. Risk: Stuck Between Security and Economics6. Incident Economics: Understanding and Quantifying Loss7. Investing in Security: Outlays and Benefits 8. Sales Potential of Security: Security as Ingredient of the Product9. Marketing: The Appeal of Security10. Costs Saving and Cost Avoidance: Security as the Usual Suspect11. Security Outsourcing: A Double-Edged Sword12. Security Metrics: The Commercial Side of Key Performance Indicators13. Business Planning: Economic Benefits of the Early Involvement of Security 14. Efficiency: Running an Efficient Security Organization15. Business Analytics: Security Technology in the Service of Core Business