From Awareness to Commitment in Public Health Campaigns: The Awareness Myth

ISBN-13: 9781498533317 / Angielski / Miękka / 2020 / 152 str.

Myleea D. Hill; Marceline Thompson-Hayes

Opis

This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.