Frank Horvat: Please Don't Smile » książka
Frank Horvat: Please Don't Smile
ISBN-13: 9783775740289 / Niemiecki / Twarda / 2016 / 256 str.
Excelling in numerous genres, Frank Horvat (born 1928) likes to transgress boundaries, and he does not worry about the conventions of the genre in his fashion photographs: as early as the 1950s, he was going out onto the street, brazenly positioning a model in the middle of a vegetable market (1959) for Jours de France, or, shortly afterwards, experimenting with bold cropping or humorous film quotation. In doing so, Horvat mostly dispenses with artificial light and shoots many of his fantastic pictures with a 35mm Leica from the hip, so to speak. He works for Elle, Vogue, Harper's Bazaar and other major magazines, with famous models and celebrities, and he is the first photographer ever to use Photoshop for his work. Respect for the portrayed women and palpable endearment distinguish Horvat's sensual, elegant pictures from those by all other photographers on the fashion scene.
Ein Foto von Frank Horvat zeigt immer eine ganz eigene Sicht. In vielen Genres brillierend, durchbricht Horvat (geb. 1928 in Abbazia, heute Opatija, Kroatien) gerne Grenzen und schert sich auch bei seinen Modefotos nicht um das "comme il faut": Bereits in den 1950er-Jahren geht er hinaus auf die Straße, postiert für die Jours de France ein Model frech mitten auf einen Gemüsemarkt (1959) oder experimentiert wenig später mit kühn angeschnittenen Motiven oder amüsanten Filmzitaten. Meist verzichtet Horvat dabei auf künstliches Licht und schießt viele seiner fantastischen Bilder mit einer 35 mm Leica sozusagen aus der Hüfte. Er arbeitet für Elle, Vogue, Harper's Bazaar und andere große Magazine, mit berühmten Models und Prominenten und ist einer ersten Profifotografen überhaupt, der Photoshop für seine Arbeit einsetzt. Respekt für die porträtierten Frauen und eine greifbare Zärtlichkeit unterscheiden Horvats sinnlich-elegante Bilder von denen aller anderen Fotografen der Modeszene. A photograph by Frank Horvat always shows a very individual view. Shining in numerous genres, Horvat (born 1928 in Abbazia, today's Opatija, Croatia) likes to transgress boundaries, and he also does not care about the comme il faut in his fashion photographs either: as early as the fifties, he goes out onto the street, brazenly positions a model in the middle of a vegetable market (1959) for Jours de France, or shortly afterwards experiments with boldly cropped motifs or amusing film quotes. In doing so, Horvat mostly dispenses with artificial light and shoots many of his fantastic pictures with a 35mm Leica from the hip, so to speak. He works for Elle, Vogue, Harper's Bazaar, and other major magazines, with famous models and celebrities, and he is the first photographer ever to use Photoshop for his work. Respect for the portrayed women and palpable endearment distinguish Horvat's sensual, elegant pictures from those by all other photographers on the fashion scene.
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