ISBN-13: 9780367472351 / Angielski / Twarda / 2022 / 200 str.
ISBN-13: 9780367472351 / Angielski / Twarda / 2022 / 200 str.
A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry.This analytical guide will lead to a better understanding of a range of franchising strategies.