Framing "Made-in-China" Products : How Media Affect The Attitude and Purchase Intention of U.S. Consumers

ISBN-13: 9783659228520 / Angielski / Miękka / 2012 / 212 str.

Ji Pan

Opis

This book addresses three related questions to explicate the relationships between media images of made-in-China products and consumer behavior. First, we examine the central themes and symbolic devices that journalists in mainstream U.S. media repeatedly employ to frame issues related to China. Then, we investigate whether, or to what extent, such generic "China-related issue frame packages" are applied to present the many quality crises of made-in-China products in U.S. newspapers. Last, but most relevant to marketers both in the U.S. and in China, we probe via a controlled experiment how much such media presentation affects consumer attitude towards made-in-China products, their intention to purchase, and their causal attribution for the quality issues.

O autorze

Pan Ji received a PHD in Communications from the University of South Carolina in 2010. He is a researcher in the new media research cluster in Nanyang Technological University, Singapore. His research interests relate to the effects and prediction of mediated social connectivity, social network analysis and behaviours of information technology user