Foundations of Marketing Thought: The Influence of the German Historical School

ISBN-13: 9780367876272 / Angielski / Miękka / 2019 / 214 str.

D. G. Brian Jones; Mark Tadajewski

Opis

This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19^th and early 20^th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how

Spis treści

Table of Contents

List of Figures and Tables

Preface

Acknowledgements

Chapter One: Introduction

Historical Research in Marketing

Collegiate Education for Business – and Marketing

The Emerging Marketing Discipline

Origins in Economic Thought

Method and Overview

Conclusion

Chapter Two: The German Historical School of Economics

Introduction

The Migration of American Students to Germany

Science in the Service of Industry

The German Historical School of Economics

The Older School

The Younger School

Influence of the German Historical School of Economics

Conclusion

Chapter Three: Foundations of Marketing Thought at the University of Wisconsin

Introduction

The Conditions of Possibility for Richard T. Ely at Wisconsin

Ely Arrives at Wisconsin

Back to Classical Economics and Beyond

Ely’s Trial: Economic Heresy

Wisconsin Students of the German Historical School

Edward David Jones

Henry Charles Taylor

Economics and Commerce at Wisconsin

Conclusion

Chapter Four: Foundations of Marketing Thought at the University of Illinois

Introduction

Simon Litman and the Foundations of Marketing Thought

University of California (1902 – 1908)

University of Illinois (1908 – 1948)

Conclusion

Appendix 4.1 Outline of "Mechanism & Technique of Commerce"

Chapter Five: Foundations of Marketing Thought at the University of Birmingham, UK

Introduction

William James Ashley (1860 – 1927)

Business Education in Britain

Ashley – Economic Historian and Business Educator

Moving to Birmingham

Business Economics and Marketing

Teaching Commercial Policy (Marketing):

"Business Poli

O autorze

D.G. Brian Jones is the founding Editor of the Journal of Historical Research in Marketing and co-editor of the Routledge Studies in the History of Marketing. His research focuses on the history of marketing thought and has been published widely.

Mark Tadajewski is the Editor of the Journal of Marketing Management, an Associate Editor of the Journal of Historical Research in Marketing, the co-editor of the Routledge Studies in Critical Marketing and the Routledge Studies in the History of Marketing series.