Fostering Employee Buy-in Through Effective Leadership Communication

ISBN-13: 9780367626365 / Angielski / Miękka / 2021 / 280 str.

USA) McMahon Tim P. (Creighton University

Opis

Based on a case study of leadership communication in a time of organizational change, this book gives new leaders insights into the tools and skills needed to become effective, motivating communicators in their leadership careers. It is ideal as a supplementary text in introductory leadership communication, management, and business courses.

Spis treści

Part 1: Setting the scene  1. Success runs through the customer  Part 2: One road  2. Friction creates the pearl  3. Knowing is doing  4. I got your back  Part 3: The essentials of leadership  5. Where are we headed?  6. Culture in the pearl  7. Real change is in renewal  8. Learning to learn  Part 4: Tools for crafting leadership that thrives  9. Communication Strategy  10. Communication execution  11. Uncommon sense  12. Innovation  13. Smooth operations  Part 5: Conclusion  14. Fostering buy-in

O autorze

Tim P. McMahon is Associate Professor of Practice in the Heider College of Business at Creighton University, USA. He has founded and led radio stations, restaurants and marketing agencies and was senior marketing communications officer at a Fortune 100 company. He holds a Ph.D. from Gonzaga University.