Fostering Consumer Well-Being

ISBN-13: 9783031591464 / Angielski / Miękka / 2025

Opis

This book brings together, in one source, a psychologically framed view of consumer well-being.  Featuring chapters authored by expert scholars in the field, and encompassing both research and theory, it provides a comprehensive framework for understanding this important area. Each chapter contains a review of theories and evidence, as well as future research directions and policy recommendations.  The intended audience for the book includes professionals in a range of areas, including academia, economics, business, media, and government.