Food and Agribusiness Marketing in Europe

ISBN-13: 9781560244745 / Angielski / Twarda / 1994 / 209 str.

Matthew Meulenberg

Opis

This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets.

Spis treści

ContentsPreface

• Introduction
• Agricultural Marketing in Germany
• Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food Industry
• The Agrifood System in Italy: Structural Adjustments to Face the Internationalization of the Food Industry
• Agricultural and Food Marketing in the United Kingdom: A Review of Some Current Issues
• Agricultural Marketing in France
• Agricultural Marketing in Ireland
• Agricultural Marketing in Belgium and the Netherlands
• Agricultural Marketing in Spain
• Characteristics of Agricultural Marketing in Hungary During the Formation of Market Economy
• Index
• Reference Notes Included

O autorze

Kaynak, Erdener; Meulenberg, Matthew