Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media

ISBN-13: 9781032175652 / Angielski / Miękka / 2021 / 120 str.

Fariba Esmaeilpour; Mitra Shabani Nashtaee

Opis

This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.

Spis treści

Preface

1 Children as consumers

2 Advertising targeting children

3 Advertising and food choice

4 Stereotyping and advertising characters/mascots

5 Health messages; as a food product appeals

6 Food products placement: integration of advertising and entertainment

7 Marketing research and children

Theories and models

Bibliography

Index

O autorze

Fariba Esmaeilpour works as executive director at Salaam Avaan Institute (Guilan, Iran), a research NGO with the aim of finding ways to design effective social marketing programs targeted to children. She is also a marketing lecturer.

Mitra Shabani Nashtaee is Assistant Professor of Marketing in the Department of Business Management at Islamic Azad University (Roudbar branch, Roudbar, Iran).