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Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media

Name: Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media
Brand: Routledge
Price: 259.30 PLN
Availability: InStock

ISBN-13: 9780367361877 / Angielski / Twarda / 2020 / 108 str.

Fariba Esmaeilpour; Mitra Shabani Nashtaee

Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media

ISBN-13: 9780367361877 / Angielski / Twarda / 2020 / 108 str.

Fariba Esmaeilpour; Mitra Shabani Nashtaee

cena 259,30 zł
(netto: 246,95 VAT: 5%)

Najniższa cena z 30 dni: 246,78 zł

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This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.

Kategorie:

Nauka, Ekonomia i biznes

Kategorie BISAC:

Business & Economics > Reklama i promocja
Business & Economics > Marketing - General
Health & Fitness > Children's Health

Wydawca:

Routledge

Seria wydawnicza:

Routledge Studies in Marketing

Język:

Angielski

ISBN-13:

9780367361877