ISBN-13: 9780099505624 / Angielski / Miękka / 2011 / 400 str.
Why are some people natural leaders? How do they influence and persuade? From the political genius of a Nelson Mandela to the malign of sociopaths and con-men, Kevin Dutton's book explores what psychology can teach us of the techniques of persuasion in a book that is both intellectually fascinating and practically inspiring.